Who:   A food savvy company with high aesthetic expectations.
What:   If you're not into conscription, but you crave that Israeli edge, your prayers have been answered. House-made everything drew some applause from Bon Appetit, ranking it in the top 5 restaurant openings of 2008. The seasonings and dips are like nothing you have ever tasted and will want to taste forever.
Why:   The food meets the imperious particulars of diners justifiably bored with hole-in-the-wall hookah bar menus.