About:   The creator and originator of the Philadelphia cheesesteak   by
Who:   Judging by the size of the line, everyone in Philadelphia, Delaware and South Jersey.
What:   Rather than get annoyed by the tourists in front of you, laugh about it when they get humiliated by the bad-ass tattooed staff for ordering wrong. Don't bother with anything but a "steak" with/without onions and your choice of cheese. And by choice...get the Whiz and do it right.
Why:   The line for Geno's across the street is shorter for a reason.