Who:   The indie, trendy crowd and celebs.
What:   A rather famous restaurant with great okonomiyaki, or Japanese style pizza. Many famous Japanese celebs congregate here on a regular basis and it's a perfect spot to hide away. You cook the food at your table on a giant griddle, Japanese steakhouse style. The walls are covered in local artwork and the atmosphere is very avant garde/artsy.
Why:   Pizza and paparazzi.