Who:   Negroni. The person and the drink.
What:   Named after Mr. Negroni, who used to sit at the bar and contemplate an invention of the next "big" cocktail. The end result? The Negroni - gin, red vermouth and Campari. Art and photography exhibitions on the wall and great outdoor space.
Why:   You secretly wish you had a drink named after you and idolize anyone who does.