Fashion forward, fashion backward, or whoever you can see wearing a plain black, blue, white, green, yellow, red..... tee.
Quite essentially the basics are what is being pushed here. A popular California brand transplanted to the heart of Paris. What you see is what you get and what you get is something earnest in it's simplicity. Somewhere Christian Audigier is crying.
Because sometimes the best style is the most understated style.