Who:   La Jollans, locals, beach-goers.
What:   The Cheese Shop rocks its rep as a true local deli, fashioning sandwiches piled high with meat and cheese and served with the required pickle. Since the '70s, the owners have added breakfast options to their ivy laden LJ Shores establishment, so you can satiate your Cheese Shop cravings before the PM hours arrive.
Why:   Bomb sandwiches.