Who:   Whoever finished cruising west on Route 66 with an empty tank to fill up their spirit with sunshine and beer.
What:   Yes, it's Janis Joplin's name carved into that wooden booth. (She wrote it herself the night before she died.) Wouldn't be surprised if Jim Morrison remnants were floating around either at this epicenter of L.A. culture and haven for the road weary traveler. (Don't you get tired just thinking of an east-west trek down Santa Monica?) Bar food and and a massive beer selection refuel suits and celebs en route to everywhere.
Why:   Gas prices aren't what they used to be. Strike here.