What is InTheMO?
InTheMO is a living, "best-of" guide to the coolest stuff out there - the simplest
way to find the best spots around the world and share them with your friends.
Our team of tech, travel, and local search fanatics has
been working non-stop for three years creating an online guide to your world like
nothing you have ever seen. We've put together a vast list of top-notch videos and
guides to different cities, featuring the best places around by people that just
plain get it. With this information we have created the first worldwide city guide
that really gets to know you.
Our system learns
what you’re into and recommends spots based on your tastes. The more you use the
site, the smarter the system becomes, and the better the recommendations get for
Recs are recommendations. They are your tool to tell the MO system how compatible
you are with a particular business.Here’s how it works:
Let’s say you went to a great bar last night. You’d like to check out some other
bars similar to it. Go to InTheMO.com, find the spot using the search bar at the
top, and click the “Rec It” button on the business' profile. Rate it what you would
like (70-100% if you had a good time). Doing so will tell our system that this is
the kind of place you like to visit, and our system will find and recommend similar
places to you. Your Recs are a simple way to share
your recommendations with friends and to improve the recommendations provided to
all users of the site. Recs generate predicted compatibility with other spots that
you may not have been to. The more spots you rate, the more accurate our Personalized
Recommendations Engine becomes at predicting your compatibility with businesses all
over the world.
Personalized Recommendations Engine
Take a few minutes to rate 15 of your favorite or least favorite spots in any city.
We promise it will be worth the two minutes you spend, as our Personalized Recommendations
Engine compares your ratings with the ratings of all our other users to serve up spots you’ll
love in cities around the world.
spots you rate, the more intelligent your personalized recommendations become, and
every rating you make will help us deliver better recommendations to the whole community.
How’s that for team spirit?
What is Street Cred, and why do I want it?
Street Cred are points you can earn by being active on the site. The more Street
Cred you have, the more trustworthy your recommendations will be. You can compete
with your friends to see who knows the most about the places and things you love.
You can earn Street Cred by Rec'ing spots or items, watching
videos, sharing on Facebook or Twitter, and more.
Some Street Cred counts towards becoming an expert on
our Expertise Leaderboard. People on the Expertise Leaderboard are the most trusted
and knowledgable recommendation makers on InTheMO. You can become an Expert in a
certain category (i.e. Burgers, Nightclubs) and/or you can become an Expert in a
city (i.e. Los Angeles Expert). Your activity on the site and the Street Cred you
earn along the way will determine what kind of Expert you become. Learn more about
becoming an Expert here.
There are two leaderboards on InTheMO. The "Best-of Leaderboard"
features the spots with the most recommendations in their categories, cities, and
worldwide. These spots are the most sought-after on InTheMO, and they will always
be competing for the most Recs and the highest position on the leaderboard.
The "Expertise Leaderboard" lists all of the Experts
in their given categories, cities, and worldwide. Experts are ranked by the amount
of Street Cred they've acquired and are considered to have the most trustworthy
recommendations on the site.
City Hosts are taste-makers and trendsetters in their various communities. We’ve
picked the brains (not litterally) of the most legitimate people in cities all over
the world. Our City Hosts are at the forefront of the culinary experience, art,
music, film, journalism and culture...just to name a few. You can Follow City Hosts
and see what spots they are into and what they think makes their city tick.
Browse cities in the U.S. or around the globe. Tell the world what you know about
the coolest places in every city you have ever visited. We created videos in cities
worldwide to show you the spirit of the city from the people who know it best. Click
the “Videos” tab at the top of the page to view our city videos. Not all cities
have spots yet. If you are in a city without any spots, you can help by adding your
Guides vs. Wish List
Guides are an interactive way for you to group businesses into categories or lists.
You can then share your custom Guides with friends. Have a favorite route for bar-hopping
in Honolulu? Share it. Have you scouted all the best bagel places in the West Village?
Hook up your friends and strangers with the inside scoop. You can create a Guide
of your favorites and refer your friends to it when you want to go out and are looking
for ideas. You can add spots that you have Rec’d into any custom Guide, then organize/order
that list in any way you please. Where Guides are for
business veterans, Wish Lists are for dreamers. The businesses contained on your Wish List
can be places you have rated or ones you really want to check out. Wish Lists are
a great way to plan a vacation or a night out with friends.
What are Friends and Followers?
Friends and Followers are people with whom you share experiences on InTheMO. When you follow someone on InTheMO, they will appear in your list of Friends, and spots they Rec appear as posts in your “My Home” Message Center. You will appear in their list of Followers until they decide to follow you, at which time you each will appear as Friends of each other.
You can invite friends from your Facebook, Twitter, email contact lists, instant message lists, and vCards. When you invite someone to join InTheMO, they are automatically listed as your friend on the website.
I can’t find my favorite spot.
If you just created a business and can't find the business in our search results, please give the system 24 hours to populate your newly-created
business in our system. If you are searching for a business and can't seem to find what you are looking for, just create a new business and add all
the information you can about it, including pictures. This will make it easy for other users who may also be looking for the same business as
I found a problem
Impossible. We never make mistakes. Okay... we do. So what now?
We have spent a lot of time building the best website we could. We probably messed up here or there and are counting on you to help us figure it out. If you find any issue, please click on the “Feedback” link in the footer. We appreciate any and all feedback, especially if you discover a problem that is affecting your experience on the site.
I have ideas!
We want to hear from you. After all, it’s a guide to your world. We want you to use it all the time. If you have an idea that we just have to
hear about, click on the “Feedback” button in the footer and send us all the great ideas that you have!
Can I turn off notifications?
If you don't want to receive notifications from InTheMO, that's okay with us. Just
hover over your name in the header and click ‘Settings’. From there, an "Account
Settings" pop up will appear. Click the "Account" tab in the pop up. Under “Default
Email” is a check box to opt not to receive anymore notifications. It's that easy,
and we promise we won’t cry...(sniff).
My account has been blocked
InTheMO may block your account if you violate our terms of service. While we promote
the free flow of information, we don't allow content that is offensive. If your
account has been blocked, and you believe this to be an error, email Customer Support
through our "Contact" form in the footer. Select “Help” from the drop down list
and explain the issue that you need resolved. We take everything seriously (except
ourselves), including users who post inappropriate content.
Can I suggest a business that I think should have an InTheMO video?
There are two ways to suggest a business that you think should have an InTheMO video.
First, go to the business profile of the business you believe needs a video and select
the "Video" tab. From there, click the "Request A Video" button. You can also go
to the "Contact" form in the footer and select “Suggestion” from the drop down menu
and write us a short message about why your business should have an InTheMO video.